I love Formula 1.
The racing series is the pinnacle of motorsport technology, and in my mind is the only true road racing world championship. But sometimes it's the off track stuff that happens at the F1 circus that really adds to the fun.
Virgin owner, and all around bad ass Richard Branson made a bet with Air Asia owner Tony Fernandes, a competitor of Virgin's airlines and boss of the Lotus F1 team. The bet is whoever does worse in the World Constructor's Championship in the 2010 season has to work as a flight attendant at the rival company's airline.
Last season, Branson's company sponsored the Brawn GP F1 team and got the marketing deal of a life time as the underdog team dominated half of the season and won both driver's and constructor's championships. This year, Virgin is getting a bigger piece of the pie and is backing a new team that is to run under the Virgin name.
The Lotus name has history in the sport too, but they left F1 in the 90's and now are also bringing in an all new team.
New teams generally don't fare too well off the bat, but this bet should make for an interesting rivalry between the two n00bs.
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